DEWing Good | GPC Beverage

Giving Back

# One Of Our Values

GPC's Purpose in Action: Dew-ing Good in our Local Communities.

At GPC, our purpose is to invest in our employees, our customers, and our communities by supplying the beverages people love. Through our DEW-ing Good initiative, we bring that purpose to life by supporting local organizations and events that make a lasting impact. Whether it's providing resources for youth programs, sponsoring health and wellness events, or rolling up our sleeves to volunteer, we're proud to stand behind the people and causes that strengthen the communities we call home.

Have a cause you're passionate about? Let us know how we can support your organization or event that's making a difference in one of the communities we serve. We'd love to hear from you.

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Kid's Cup Rochester / GPC is overwhelmingly proud to be the presenting sponsor of Kid's Cup and we’re overjoyed to announce that the 2023 Golf Tournament and Auction raised almost $100,000 for Mayo Clinic Children’s Center and Olmsted Medical Center! This money has a profound impact on the lives of children and their families hospitalized with life threatening illnesses. www.kidscuprochester.org

Steppin' Out in Pink / GPC has been involved with Steppin' Out In Pink and their efforts to celebrate breast cancer survivors and fund research at Gundersen Norma J. Vinger Center for Breast Care from the very beginning. Each year Gillette Pepsi La Crosse employees take part in creative fundraising efforts. In 2022, employee's donations earned them votes and Matt was the lucky one to earn the pie in the face.

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Mankato Area Public Schools / GPC joins hands with Mankato Area Public School's Better Together Kid's Got Talent fundraiser, contributing to the noble cause of ensuring every student has access to essential hygiene products such as toothpaste, deodorant, and other basic necessities. Access to these basic necessities paves the way for improved well-being and self-confidence among area students. Together, we are fostering a community where every child can thrive and shine.

Lake Crystal Fit Kids / Spreading smiles and promoting healthy lifestyles. GPC is proud to help support the Lake Crystal Fit Kids fundraiser and fuel the initiative's mission to empower children and families in the Lake Crystal area, enabling them to access resources for physical activity, nutrition, and overall wellness of our youth. Together, we are creating a brighter future, one step at a time.

Aptiv / Game on! GPC levels up the fun and inclusivity with a donation to Aptiv's Game On! The Ultimate Game Night event. This event helps Aptiv raise funds to to support their mission to provide people with disabilities the opportunity to: • Showcase their aptitude for learning new skills • Better-engage and play a more-active role in their community • Live a more-meaningful and fulfilling life • Find adaptive options that help them succeed in their goals. https://www.aptiv.org/

Big Bikes For Little Tikes / Every Spring, 95.7 The Rock’s Rock Foundation hosts Big Bikes for Little Tikes, a motorcycle ride and fundraiser to help a child in need make their wish come true. In 2023, the event supported the Small family from Bangor, WI and their daughter, Emerson, who has an ultra-rare genetic disorder, that affects her vision, hearing, and mobility. It has also evolved into a severe form of epilepsy. We couldn't be more proud to be a part of such a meaningful event to help provide some much needed…

NAMI / Stepping up for mental health awareness, GPC proudly supports NAMI Walks Kickoff event. NAMI (National Alliance on Mental Illness) Southeast Minnesota, provides education, support, and advocacy for individuals and families affected by mental health challenges. Together, we take the first stride towards a more compassionate and inclusive world, where mental well-being is prioritized and stigma is shattered.

Freedom Honor Flight / Saluting our heroes and honoring their sacrifices, GPC proudly supports Freedom Honor Fight. Freedom Honor Flight flies veterans to Washington D.C. to visit the memorials built in their honor. Together, we stand united, grateful for the selfless service that defends our freedoms and preserves our nation's legacy.

La Crosse School District Attendance Matters / Boosting attendance and inspiring academic success, GPC shows their commitment to the La Crosse School District's Attendance Matters initiative. In the wake of COVID, the Attendance Matters! Program encourages and incentivizes students to attend every class on time and reignite their educational journey. Together, we pave the way for a brighter future, where every student's presence matters and their potential is realized.

Crushing Koopa / Revving up for a noble cause, GPCs joins in to power the Crushing Koopas and Childhood Cancer MarioKart Tournament at Mayo Civic Center. The tournaments raises funds and awareness for childhood cancer, and provides hope and resources for young warriors and their families. Together, we race towards a future where every child conquers cancer, leaving no Koopa undefeated.

Wounded Warrior Project / Supporting heroes and honoring their sacrifice, GPC donates to 100 Holes for Hope at Mt Frontenac Golf Course. This marathon day of golf raises funds for the Wounded Warrior Project, providing vital support and resources to wounded veterans and their families. Together, we tee up hope and stand united in our commitment to those who have served our nation with bravery and resilience.

Davis Brothers and Foxball Basketball Camp / Dribbling towards dreams, GPC champions access to opportunities with their scholarship donation for the Davis Brothers and Foxball Basketball Camp. Scholarship support ensures that kids who face financial barriers can participate in this transformative experience. Together, we empower young athletes, fostering their talent, and nurturing their love for the game, as they shoot for the stars.

Relay For Life of Martin County / Fueling hope and supporting the fight against cancer, GPC demonstrates their commitment to the community with a heartfelt donation to Relay for Life of Martin County. Relay for Life works to empower cancer survivors, honors those we've lost, and raises funds for vital research and patient support services. Together, we stand strong, united in the battle against cancer.

Gundersen Medical Foundation Drive for Hope / Fueling hope and making a lasting impact, GPC extends support to Gundersen Medical Foundation's Drive for Hope. Lung cancer is the number one cancer killer in the United States but is the least funded for research. Drive For Hope funds support the work of Gundersen Health System and improve the lives of our larger community through health outreach, medical education and research.

Salvation Army of La Crosse / Empowering young minds for a successful future, GPC joins forces with The Salvation Army of La Crosse to support youth going back to school in the fall. They provide essential school supplies to youth in need within the community, ensuring they have the tools to thrive academically. Together, we equip young learners with the resources they deserve, paving the way for a brighter and more promising tomorrow.

Down Syndrome Association Greater La Crosse / Championing inclusivity and celebrating uniqueness, GPC is proud to support the Down Syndrome Association Greater La Crosse Area. Their work empowers individuals with Down syndrome and their families, providing resources, advocacy, and a strong community network. Together, we create a world where everyone's abilities and contributions are valued, fostering a brighter future filled with compassion and acceptance.

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Connecting For A Cause / Connecting hearts and minds for a greater cause, GPC proudly supports The Center for Interactive Learning and Collaboration's initiative, Connecting for a Cause. CLIC partners with world renowned museums, zoos, science centers, experts, and more, to connect individuals to live, interactive, virtual visits to inspire learning. Together, we bridge gaps, ignite ideas, and create a brighter future through connectivity and education. https://www.cilc.org

Couleecap, Inc. / GPC is grateful for the work that Couleecap Inc. provides to La Crosse County and we're proud to extend support for the mission to fight poverty, promote self-sufficiency, economic development, social justice, and personal responsibility.

Habitat For Humanity / Habitat for Humanity La Crosse Area is the host of the 2023 Bike. Build. Home 500, an annual multi-day bike ride to raise funds for local affordable housing foundations. GPC is pleased to support this ride and the fundraising efforts to benefit local families in search of secure, affordable housing.

Paws and Claws Humane Society / GPC's Rochester area employees are passionate about their furry family members and as a company we're happy to support a cause near and dear to them. Paws and Claws Humane Society does important work and we're happy to help them with their mission.

La Crosse Lions Club / Embracing the spirit of community and vision, GPC supports the La Crosse Lions Club in their Ride for Sight event. Donations fuel the mission to provide eye care and promote visual health in the local community. Together, we pedal towards a brighter future, empowering individuals with the gift of sight and fostering a community where everyone can see the world in all its beauty.

Celebrating Earth Day / In celebration of Earth Day, our Rochester crew got out to enjoy some sunshine between the rain showers. We’re proud to make our community A LITTER BIT BETTER.

Alzheimer's Association / Held annually in more than 600 communities nationwide, the Alzheimer's Association Walk to End Alzheimer's® is the world's largest fundraiser for Alzheimer's care, support and research. This inspiring event calls on participants of all ages and abilities to join the fight against the disease. GPC's La Crosse division is a proud supporter the walk in La Crosse and Black River Falls.

Chad Erickson Memorial Thunder Ride / The Chad Erickson Memorial Thunder Ride for Juvenile Diabetes raises funds to provide support to families who struggle to care for their children with juvenile diabetes. GPC prioritizes health and wellness and youth initiatives in our communities and we’re proud to do our part to help area families.

RPU Arbor Day / Another RPU Arbor Day Celebration is in the books and GPC was proud to be able to provide refreshments for attendees. The annual RPU Arbor Day Celebration is a fantastic community event with live music, contests, and activities to educate everyone about small things they can do to positively affect the environment.

La Crosse Area Neighbor's Day / GPC's La Crosse division stepped up to help our their neighbors in need this weekend! Habitat for Humanity La Crosse Area’s Neighbors Day is a day for the community to come together to help the elderly and disabled individuals in the City of La Crosse spruce up their homes for spring.

La Crosse Area YMCA / The La Crosse division of GPC is DEW-ing Good by supporting the La Crosse Area Family YMCA through their Donor Banner Program. Our founder, Norm Gillette, Sr. instilled a culture of hard work and focus on the local community and that continues to be our north star today.

La Crosse Rotary Lights / La Crosse Rotary Lights Smore's! We love supporting our La Crosse Rotary lights and bringing some joy to the city during the holiday season.

Feed The Pig / The Decorah division of GPC has been greatly involved in the community. We were thrilled to donate $2,500 to the "Feed the Pig" fundraiser which helps support area food pantries. Overall, the fundraiser brought in over $18,000!

Rochester Neighborhood Cleanup / GPC's Rochester employees participated in a neighborhood clean-up during the fall to rake some leaves and help our community!

Healing Chapters Foundation / GPC supports the Healing Chapters Foundation which is dedicated to providing books to children of all ages dealing with physical or mental illnesses.

Mighty Micah / GPC supports Mighty Micah and his family, who have bravely faced the challenges of congenital heart disease (CHD). From Micah's first open-heart surgery at just a week old to his second at eight months, their journey has been incredibly tough. We support Mighty Micah and Mighty Hearts to help CHD families by providing the necessary resources and community support during these difficult times.

Rotary Literacy Program / GPC supports Rotary Literacy Program whose goal is to strengthen the capacity of communities to support basic education and literacy, reduce gender disparity in education, and increase adult literacy. We support education for all children and literacy for children and adults.