GPC is a fun, but hard-working corporate environment. A core element of our branding, our voice should immediately convey what makes GPC unique and be consistently applied in writing across all touchpoints to convey the best of our brand personality. We are proud of what we say and produce for our retailers and consumers, but we stay down-to-earth and professional. We’re surprisingly and refreshingly upbeat. We look, sound, and feel like a trusted friend.
We’re proud of what we say, but we are professional first, and stay down-to-earth. We are strong, innovative, and our attitude is more irreverent, our brand voice and colors have been selected to enhance our products and their individual brand personalities.
We’re refreshingly unfussy. Premium but not pretentious.
We look, sound, and feel like a trusted friend.
We believe kindness, hard work, teamwork, and collaboration are the ingredients to success.
We know that every individual on our team has a unique set of skills and experiences, and we value and respect each person’s contribution.
We believe in the power of kindness and the impact it can have on our business partnerships, our employees, our local communities, and the world as a whole.
We strive to create a culture of kindness within our company and extend that kindness to our customers and the wider community.